Nick Green

Brand Assets

Brand Support

The whole point of a “Brand” is to promote consumer recognition and usually some “brand value” but we’ll leave out the marketing clichés and concentrate on the brand image. The key to promoting and maintaining a brand is having a consistent use of that brand in all media including shape, colour, size and relationship to text. There is no reason to go searching for images drawn by someone else that are probably out of date with the current branding when companies provide Brand Assets free to down load.

So if you need a logo for a company search on Google for “company name” brand assets and you will be surprised what is available. If you don’t find anything that way because some companies have not latched onto the idea that “publishing” their logo is a good thing there is an alternative. Try a website called Brands of the World (http://www.brandsoftheworld.com/) that have many of the brands logos created by graphics design artists and they are free to download. Here are a few to get you started:

eCommerce

The same is true of card payment schemes (Visa, MasterCard etc.) they also want their brands an in this case acceptance logos to be correct. I never ceases to amaze me the number of site still displaying the “Switch and Solo” UK only debit cards that were withdrawn from use over 5 years ago. So a few links for the card scheme logos:

Nick Green

Brand Assets

Brand Support

eCommerce

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