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Videos on websites keep people on your website longer and engage them with your content. People work with people, and video helps people get to know, like and trust you. Videos keep your audience interested, no matter your product or service. Videos are fast and convenient.
TL;DR – Too Long Didn’t Read. So often the information we are given is too long and we lose interest before we get all the information we need. Putting that information in a video keeps visitors engaged and allows you to communicate your message more effectively. Videos on websites where the ‘presenter’ is an actor and not you or an employee often lack authenticity. These videos on websites can be replaced with video explainers that can be without sound, have background music or can use a voice-over artist at very reasonable rates.
5 REASONS
People need the information to make informed decisions. Videos that engaged people by telling a story in which the viewer can imagine themselves are an extremely effective way of demonstrating the benefits of your products and services.
Short, informative videos keep people engaged with your content significantly longer than text and pictures. In fact, people stay on websites with videos 60% longer than on sites with just text and pictures. Google like pages where people spend time, that they refer to as “dwell time”.
Not only do videos show features of your products and services, they also provide an opportunity to showcase your personality. You have the unique opportunity to showcase the culture of your company or lifestyle that aligns with your product.
Videos give you the power to visually show off your products or services in a short amount of time. This is your opportunity to make something captivating for your audience, so they stick around to learn more about your products and your company.
Not only do videos show the features of your products and services, but they also provide an opportunity to showcase your personality. You have the unique opportunity to showcase the culture of your company or lifestyle that aligns with your product.
Appearing in a video can be daunting; it’s almost as bad as the fear of public speaking (Glossophobia), that is a very common phobia and one that is believed to affect up to 75% of the population. Speaking in front of a camera is almost as bad and I’m sure you’ve seen ‘owners’ woodenly talking about their business and this is someone who is really vibrant and outgoing in a group.
If you don’t have the confidence to do a video – then don’t. You don’t have to be in front of the camera yourself we can create explainer videos for you that use images and graphics, and text to get your message across. If that is not enough we have worked with professional voice-over artists (they don’t have to cost a fortune) to pass on your message.
If you want to know more give us a call or drop us a line.